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Meta Platforms Generating Sales For Auto Recyclers
With salvage yard social media growing in popularity, a lot of auto recyclers are getting on board by expanding their digital marketing efforts to social media. Most auto recyclers already have Facebook and Instagram pages, so Meta is the logical place to start a social media campaign for most.
Even clients that use other digital marketing platforms like Google Ads, Facebook, and Instagram seem to be dominating the referral category. If your yard is active on either Meta platform, you’re probably seeing results.
If you’re not on social media or Meta platforms yet, then it may be a good idea to consider. In this blog post, we are going to list some of the reasons why social media is helping salvage yards sell more auto parts in-store and online.
Brand Awareness
In the auto recycling industry, there are many types of business models. There are auto recyclers that specialize in foreign car parts, some that do trucks and SUVs, and then others that have the space to buy all the cars they possibly can.
No matter what your brand is, social media can help you get that branding out to a different audience than what strictly search ad campaigns can do. Salvage yard social media is growing for this very reason, and it makes it easy for customers to share with their friends.
Customer Engagement
If your branding is good and you’re posting the right kind of content, customers are also quick to engage on social media. While these may be soft interactions, many turn into the customer making a call to a live sales representative.
Letting customers see the kinds of parts your salvage yard has to offer will almost always facilitate some sort of customer response. If not, you may need to try another part or another approach to the type of images and videos you are posting.
