As the online digital economy grows, more and more consumers are looking for businesses online. While your traditional marketing strategy may have built your brand offline, applying it online requires a different skillset. Digital marketing requires the knowledge of many different advertising platforms and appearing in search results on all the major search engines.
Our digital marketing professionals can help bridge this gap by developing and managing these services for you and help keep your online brand in line with your offline brand.
Search engine optimization or SEO is a digital marketing strategy where we monitor and improve key metrics that the major search engines monitor like keywords, site speed, backlinks, user experience, mobile experience, and other components that make up web searches.
Improving these aspects of your website will help move your website up in the search rankings. We use white-hat SEO techniques and use zero spamming techniques to achieve long and lasting results.
Appearing first in the search engines is only half the battle in improving your company’s online presence. Many of the social media platforms like Facebook & YouTube have more user search’s than any other search engine besides Google.
Ranking high in social media results require a different strategy than SEO, as social media requires building a following & developing new content that your customers are searching for, and doing it consistently. BriscoWeb can help develop & manage social media content & strategy.
Google Ads has now replaced Adwords and the new Google Ads platform can be difficult to understand if you’re not using the platform on a daily basis. Google Ads is also now the platform for advertising on YouTube and through their marketing partners as well.
BriscoWeb can help setup, design, implement, & deploy advertising campaigns using AI technology to insure your keywords get the best performance and ROIA in Google marketing budgets.
Facebook has over 1 billion users, in addition to a number of other technologies and platforms to advertise on like Facebook Marketplace, Instagram, WhatsApp, and more. While powerful in marketing, ease of use is not Facebook Ads strong suite,.
With so many options and more being added daily, many businesses don’t have the resources to train employees to keep up with the ever changing work flow. BriscoWeb can help solve this problem.